The use of technology is how we made our project to the best of its ability. We had to fully understand each part of technology, from school equipment and technology to equipment and technology we have bought to help our project succeed.
Overall production we used all types of technology. We used the internet frequently, without it out project would not of been able to start. We used search engines like Google, to gather pictures to create mood boards. We used websites like www.barb.co.uk to find out information about our demographic and what T.V shows are most popular. Along with websites we used magazines and books to find out example music adverts.
When creating this project we frequently used software and applications. We used Skype to communicate within and have a group phone call, this was great as we can all discuss outside of school times. The two softwares we used for our project was Photoshop and Final Cut. We used Photoshop to create our digipack and magazine advert and used Final Cut to edit our video and add in effects. Dan also had Final Cut at home so we could edit round his out of school hours. We found difficulties when using these like not understanding layers in Photoshop and taking forever to render on Final Cut.
The final Website used was Blogger. I was constantly blogging, I set it as my homepage on my computer. I tried to do a blog a day, it was a place where we can write about our progression and what has been happening.
In terms of camera, sound and lighting. Instead of using the school camera we used Daniel's new HD camera, which was a great size and had such a clear image. We also had a brilliant microphone and handle so we could get great swooping shoots and clear sounds.
We also made some very D.I.Y equipment, we made two cranes out of wood, a scooter, pieces of metal and gaffer tape.
We also used a wheelbarrow to create a dolly effect and make a smooth run from a low angle. The strengths of this is that it was cheap however the quality wasn't the best and they fell apart after a while.
In terms of editing we used Final Cut Express and Adobe Photoshop. We split our group up, Daniel used Final Cut more and Me and Efosa used Photoshop. When I started creating the digipack and advert i had never used Photoshop. We had a few lessons on basic stuff by our IT technician Jack, he help me alot in understanding the software.
I learnt about brushes and how to use them, I downloaded them from the internet then imported then to Photoshop and use effectively.
The controls i learnt about the most was how to use layers, these are vital in making the project look good. They have to be in order and kept in control.
I learnt about adjustments like colour contrast and colour balance. This made the pieces look dark and distorted, to link with the video.
We also the tool of cloning, we was able to imitate a bush with cloning a bush and brushing over.
In terms of the digipack and magazine advert we had to make it look as professional as possible. Our friend Luca Green help us by taking photos of us before a day of filming. We meet early and had a photo shoot, he is a very good photographer and used different lenses and used the sun to make our pictures have a great colour.
View evaluation in WIX
http://www.wix.com/maxdavies11/maxdavies-avantgardeproduction
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