For a school trip we went along to a presentation up Brick Lane about how to create a music video and how it came about. Its was put on by RichMix (a creative educational company). We was presented clips by Pete Fraser, a chied examiner for OCR A level Media Studies. Then Liz Kessler, a leading producer in the business spoke about the industry. Finally Corin Hardy, a new, modern music director spoke about the industry also.
What is a Music Video
- feature artist
- Can tell a story
- Needs to be memorable
Music Videos through the years
1930
- A color box - Len Lye
- Abstract
1940
- Soundies
- Video juke box
- Nat King Cole
1960
- Scopitone
- VIdeo Juke Box
1960
- Films
- Hard Days Night
- Subbterrain Homesick Blues
1970
- Queens - Bohemian Rhapsody
1981
- MTV
- No black people,
- No female
- All British
- 1st video on MTV - Video Kill the radio star
Madonna
- 1st female on MTV
Micheal Jackson
- 1st Black artist
Method of Analysis
Andrew Goodwin
1) Genre Characteristics
2) Visual with lyrics and music
3) To sell star
4) Vogeurism (looking through screen)
5) Intertextuality
Top Tips on creating a music video
0) Lip sync and Practice
1) Choose Track
2) Treatment
Pitch
Clear concept
3) Plan
Story board
4) Blog
Influence videos
Photos
5) Equipment
Tripod
tape
6) Shoot
10 performances
Close ups
7) Footage
8) Edit
sync first
9) Screening
feedback
10) Analysis
Evalutaion
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