Target Audience
For target audience profile, we thought our friend Robin Hirst is the first person we thought of, he is the perfect demographic through our music video. He is 17 year old caucasian boy from Loughton, Essex. A suburb of London, with his mum and brother. He works as a trainee hairdresser in a modern hairdressers and stylist in Camden, London.
He grew up listening to a lot of classic 1980's Rock as it was my parents favourite. So Rock music is always on my iPod, however when he got older, he discovered more Drum n Bass and Electro from parties and raves. So The Prodigy would be something Robin listens to.
Robin likes gigs, fashion, skateboarding, tattoos and piercing. He doesn't like rules and mainstream music.
Robin likes gigs, fashion, skateboarding, tattoos and piercing. He doesn't like rules and mainstream music.
From researching professional music videos we found some similiar videos to ours. The first is Sigur Ros - Vaka (A.K.A Untitled #1).
Sigur Ros are an Icelandic Post-rock band signed to XL. They are know for their incorporation of classical and minimalist into their music.
This video is about people being trapped by the gas mask in a location with low verisimilitude, it looks like hell. This video is aimed at ambient alternative people as the music is very underground, niche and individual, the complete opposite to main stream music. Our video relates to this as the plot and story is similar. The person in our video is trapped in the gas mask and is 'hunting' a new victim to trap with a gas mask.
The second is the official Spitfire video by The Prodigy. This relates to our video as we the editing is similar and the performance. The editing is similar with use of colours such as red and green. The editing is also quite destructive and distorted, something we used will editing our music video.
When creating the music video we had to consider many different elements so that it would appeal to our demographic or target audience.
The characters in our video are the girl being chased, the man with the gas mask and the band. When viewing we went the audience to identify the girl as a 'heroine' as she is viewed as the good, she is trying to escape and get away from the gas mask man who is viewed as the 'villain.'
Another element built into the production of our music video is social groups, examples are gender, age or ethnicity. In our video we have represented gender as the villain is male and has a powerful advantage over the girl, he is dominant.
Audience Feedback
Once our whole project was finished we conducted some audience feedback sessions. We finished our Digipack and Magazine Advert first, so we gathered the class around our computer and presented our digipack:
Everyone received the pack well, it jumped out to them and caught their eyes. Here are some quotes from our feedback:
"Excellent use of photoshop"
"Powerful Images"
"The colours are dark, dirty and mysterious"
"Font doesn't look tacky"
"Professional Product"
Next we presented out magazine advert:
again here are some quotes from the feedback:
"Image is perfect in showing the members of the band"
"Branding is excellent"
"Font is prominent"
"Would fit straight into a magazine"
Finally we presented the class with our music video:
Here are some quotes from the feedback:
"Good job boy's"
"Really professional piece of media"
"Would see it on a music channel"
We are very pleased with our final product, it is better than we expected. everything just went together perfectly. From looking at the OCR brief we believe our product meet their requirements to obtain a high grade. For the video we read that the candidate must demonstrate 'a variety of shot sizes.' We think we meet this as we made sure we got as many shots which were all different and 'out side the box.'
For the Digipack and Magazine Advert it says that the candidate must have 'awareness of the need for variety in fonts and text size' we know we have meet this from our audience feedback, in our feedback we are told we use a 'good mixture of fonts.'
Once finished we compared our music video to professional products, by watching music channels like 'Kerrang' to look at videos, we also looked through magazines such as 'Q' to look at adverts and album covers. After we felt very positive that our product was something to be proud of an hopefully get a high grade.
From our feedback we believe our product has the genres essential ingredients. We were told that from the audience that they would 'watch the video again' and 'buy the album them selves.' They thought the artwork was very 'eye catching', this is something which would be jump out from the shelf in a shop.
Our product is aimed at a mass market and would be distributed and promoted by a major record label, such as XL, The Prodigy are signed by XL at the minute a huge label which has global recognition. In our audience research we found that our product would be placed in magazines such as 'Kerrang' and 'NME', these magazines are sold al over the UK and other countries, with artists which are popular and are making hits which are played all over the radio and T.V. Our audience profile would appeal to our video as he will be aimed as the adverts would be in the magazines he read and the video would be in the music channel he watches.
When creating our product we had to have a USP (unique selling point), this is something which stands out and makes somebody interested in our product. When developing ideas the main idea was the gasmask, when we thought of this we instantly knew this would be the main focus of our product. We like this image and thought it would appeal to people because it is very chilling when you see it. It gives the video an inhuman feel effect, this is something that appeals to teenagers of this day and age, wanting to be different and rebellious. They want to know more as it is mysterious, 'what is under the mask?'
As this image is powerful merchandise would be a great opportunity to maximize profits. We would create t-shirts, Jumpers, iPhone cases, key rings and hats, all items which appeal to our demographic. As iPhones and smart phones are something which are common within society now. The gasmask is a perfect image for branding of the band, when people see the image on merchandise they will instantly think about the band.
View evaluation in WIX
http://www.wix.com/maxdavies11/maxdavies-avantgardeproduction
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