Our music video have taken on all of the formats, performance, narrative and concept. The performance is off the band singing, playing guitar and drums. The narrative is of the gasmask trying to catch the girl. The concept is off the nightmare feel. The style of presentation is a horror feel, with the dark use of colours and varied use of editing.
We done research into music videos to find out their forms and conventions, we took a few videos and analysed them in terms of camera,sound, editing and mise-en-scene and key media theories, such as Goodwin's 'Music Video Theory' and Dyer's 'Star Theory'. An example is Beastie Boys - Sabotage. We found that the conventions are the format or the video, close ups of the artists are used, theirs relationships between lyrics and visuals, and music and visuals, camera, editing, sound, mise-en-scene and representation.
In this video we found similarities to ours, we used close ups of the artists:
This helps build band image and the audience can distinguish who the band.
Relationships between the lyrics and music:
Fire is written on the back of the guitarist, this happens when 'fire' is sung in the song.
Representation:
The representation is majority masculinity, as the girl is being chased by a man. Also this representations conforms the Rock/Dance genre, as that genre generally appeals to males.
Camera, sound, editing, mise-en-scene
We looked at more professional music videos like Basement Jaxx - Where's Your Head At, this is more similar in terms of genre of music. We looked at the camera, sound, editing and mise-en-scene of the video to see the conventions of a music video in this genre of music.
Camera: we found that 'camera glides' are frequently used, we used this with our new equipment which allowed us to film form all angles and easy movements. The conventions should that the camera is rarely still, we rarely used a tri-pod, this gave the video a quick feel. Along with it being quick we found that videos used slow motion, this is something we endorsed when the music slows down we used slow motion.
Editing: We found the editing is fast paced, like in the video the pace of editing quickens when the chaos begins. From the research we found visual effects are used, shots that trick the eye and give a vertigo effect, this is something we used when the person in the gasmask grabs the camera and throws it too the floor. Another part conventional editing is super contrast and overexposure, this makes the video seem inhumane.
Sound: added sound is not a huge part of music videos as the music is what the video is about. But we linked parts of the song with visuals, to emphasis the visuals, like when a drum is hit, the baseball bat smashes the mirror.
Mise-en-scene: Mise-en-scene is a main part of the conventions of dance/rock music videos. We found that costumes is quite unusual and have a gothic feel, this is something we did, the girl dressed up quite gothy and the gasmask is definitely something which catches the eye and draws people in. We also found the there are unusual objects and words in the background, an example is in the official 'Spitfire' video, strange words appear like 'sex.' We used this with painting words onto Efosa like 'War.'
Intertexuality
When creating this product we was heavily influenced by all types of media forms. Our biggest influence and what we took stuff from is The Prodigy, From their videos we took editing ideas, costume ideas.
In terms of intertexuality, the gasmask idea came from two places. The first being Shane Meadow's film 'Dead Man Shoe's.' We thought the image is striking and truely chilling, we wanted this feel in our video. Here is a picture:
Another piece of media which influenced the gasmask is the computer game 'Killzone.' It is a war/action game, but the people all wear gasmasks and the glowing is something which stood out to us, we used the idea of glowing eyes.
Here is a picture:
The idea of the mirror kind of came from the Stanley Kubrick's film '2001: A Space Odyssey.' The film is about encounters between humans and mysterious black monolith (fictional space rock) that are apparently affecting human evolution. Here are some screen shots from the scene which inspired us:
When choosing costumes for the Chloe, she told us she had a bright red skirt. We thought this would be very effective as we thought of the significant scene in Steven Spielberg's 'Schindler List' when the little girl stands out in a red dress amongst black and white surroundings. The film is set in the war time, so the gas mask would be suiting as well.
Key Theory
From this project we have learnt about all different Media Key Theory, we have learnt about Andrew Goodwin's 'Music Video Theory', Richard Dyer's 'Star Theory' and Laura Mulvey's 'Male Gaze Theory.'
When creating our product we could see it conforming to different theories. Goodwin's theory states 6 points:
1) Music videos demonstrate genre characteristics
2) Relationship between lyrics and visuals
3) Relationship between music and visuals
4) Close ups of artists
5) Notion of looking
6) Intertextuality
Our video, comply with nearly all points. We show typic genre characteristics with gothy mise-en-scene, rebellious theme and scary scenery. We show relationship with lyrics and visuals as we paint lyrics on to Efosa. We show relationship with music and visuals when drums are hit in the song a smash happens on the video. We show many close ups to make evident who the artists are. Intertextuality is evident with the gasmask.
View evaluation in WIX
http://www.wix.com/maxdavies11/maxdavies-avantgardeproduction
No comments:
Post a Comment