Efosa: Music Video: Post-Production: Evaluation: 4) How did you use new media technologies in the research, planning, construction and evaluation stages?

4) How did you use new media technologies in the research, planning, construction and evaluation stages?


The whole project was dependent on the use of new technologies. Without search engines we would not have been able to have the necessary research to recreate a music video from The Prodigy. We had to research the genre and the demands of the record label The prodigy are signed to. This is essential because while it is within the "rock" genre, The prodigy has their own identity and we needed the adequate research to respect that. Without the use of Youtube, we would not have been able to obviously view the original Spitfire video by The Prodigy, in addition we would not be able to have Daniel spitting fire as the youtube tutorials helped us greatly. Facebook was used to communicate with eachother, when we couldn't reach one group member via phone number we would use facebook. We also held group skype sessions in which we talked over what we were going to film the next day. The use of Web 2.0s such as the aforementioned really helped us complete this project.

This shows how we used Facebook to our advantage when dealing with communicating with eachother.

Obviously Blogger was used heavily, with over 100 posts we have documented every single procession in the whole project.  We used photoshop to create the magazine advert and cd cover. We did get help from a template

You can see the amount work put into the image when compared with the original

Final Cut was the only film editing program we used. We debated using Adobe after effects but as the school had Final cut on the Mac we  thought it was best to stick with Final Cut. Daniel edited the footage and the only technical problems we faced were the slow rendering speeds, but everyone faced these problems also.

In terms of filming footage, we used a HTC mobile phone and Daniel's HD video camera.

The camera also came with a microphone added at the top which allowed us to receive better audio quality when filming

Due to the fact the camera wasn't one of the school's equipment we were more confident in trying radical things and thinking outside the box. For example to film the higher shots and mimic the crane shot we hooked up the camera to a wooden stick.

You can see this in action here:

It did become strenous to film with the makeshift jib so we only really used it for the scene with Max.

The photos for the album/poster were taken on one day using a HD camera. It took a lot trial and error but we think the shots we took greatly represent the theme of our music video.

Using Photoshop was extremely difficult at the start but we really got the hang of it as we went on. Me and Max created the CD cover and magazine advert and the whole team is content with the final product. The hardest challenge we faced with photoshop was cloning. We wanted to clone the background of the cd panel so it could appropriately fit the dimensions.

We asked for class feedback and many were not able to tell that the image ontop was edited.

Here are some of images where photoshop was used

Again we were focusing on simplicity and how professional it looked. So we would adjust the saturation, increase shadows and maybe add a touch of blur. We really did not do much more than was needed with Photoshop

In conclusion, we used various mediums and forms of technology to communicate and create a professionally looking project. We had a hectic end to last years media project and said to ourselves we need to keep every thing simple and easy. So this year we focus purely on making the Covers,posters and overall look believable and professional rather than over the top. This could not have been done without the necessary technology.

CLICK HERE TO SEE MY EVALUATION ON WIX.

http://www.wix.com/avantgardemediaprodu/avant-garde#!evaluation-q4